Mission & Values

Our Mission

A wholistic approach to swim education through developmental based learning for maximum success and safety at any age or stage.

Core Values


kidswim-missionkidSwim views unity as an essential component of our value system. We have the utmost respect for our team and clients, and continually strive to provide support to the best of our ability. We promote open communication, enthusiastically acknowledge successes, continuously demonstrate appreciation and always take your needs into consideration when changes are made.


The kidSwim community consists of three main tiers: the internal kidSwim community which includes all instructors and the management team, the kidSwim client community, and the cities we serve. It is imperative that we permeate in all of these tiers a sense of belonging, understanding and inclusion.


To create an atmosphere of fun and enjoyment that keeps everyone invested. Fun keeps our team invested in doing their jobs, it keeps the kids invested in learning to swim, and it keeps the parents invested in wanting to keep working with us. Even more, it’s an inherent part of the developmental process. Having fun keeps everyone engaged!




The kidSwim team has been hand-picked by founder Lisa Cook. Many of our administrative staff and instructors have been with the company for upwards of five to seven years now and all of kidSwim’s instructors are certified and bonded and trained in kidSwim’s development method.

Phone: 888-579-7946